MyByk
The aim was to make public bicycle sharing experience that’s easy to use and encourages use of bicycles and public transport. Thereby helps cities become sustainable, congestion & pollution free and citizens healthier.
Type
Web
Segment
Consumer (B2C)
Business
Startup
Industry
Travel & Transportation, Health and Wellness, Sustainable Living
Geography
India
Year
2021
Brief
MYBYK is a bike rental & sharing app that aims to encourage use of bicycles and public transport and thereby help cities turn sustainable, congestion & pollution free. Our aim as MyByk’s design partners were to improve the overall bike booking and returning process and to effectively track complaints.
A rocking team of 3 UX Designers successfully executed this project.
“The major challenge we faced was to identify the problem faced by the existing users. To solve that, we visited MyByk Hubs and observed users while they interacted with the product & took home the feedback. After gathering all issues, we started working towards a solution which included one-click booking & smart suggestions for the nearest hub.”
A digital product that accompanies a physical product is a whole different story as compared to a digital only product. We had to cater to complex use cases like finding a hub nearby and making sure users are aware of the availability status of the bike before they reach there, sound signals for locking and unlocking the bike, communication around damaged bikes and many more!
The fact that all of us who were designing this app have also been a user of this app was the most exciting part of this project. When we observed the app with our usability experts glasses on, we found a huge scope of improvement. There was a tremendous need for an overhaul because the problems ranged right from consistency to discoverability and even the user's mental model. Here is a summary of the report we prepared with detailed analysis.
Bicycle-sharing startup MYBYK gets USD 1mn funding from investors
Bicycle-sharing startup MYBYK gets USD 1mn funding from investors
Competitive Analysis helped us understand industry standards & identify opportunities for the product within its particular niche. Market study revealed that there were only a handful of players in the market, the industry being very intense on investment requirements. The User Experience of a few international players was very inspiring.
Hub locator gives you the exact distance of the nearest hub & also updates you on the availability status of working bicycles.
The bikes have inbuilt sim which helps the app in detecting them. User needs to pick the right code that appears on the bike to unlock it! As simple as that.
The ongoing journey
Users get all the necessary information when it comes to the summary of their ongoing or completed rides. They can give feedback too.
Selecting a plan
Simple ways to make payments are a must, considering that the audience may not necessarily be tech savvy
If the user comes across a problem with any of the bikes, they can easily report the problem for the support team to handle it.
